DESIGNER + ART DIRECTOR
Printco Graphics Marketing and Rebrand
For 13 years, I collaborated with Printco’s marketing and design teams to create a wide range of promotional materials, including media kits, print and outdoor advertising, direct mail, annual calendars, holiday cards, and the company’s popular Showcase book—a tactile introduction to Printco’s printing and finishing capabilities. More than a decade later, clients are still asking for it.
For Printco’s 18th anniversary, I helped lead a major rebrand spanning three years of collaboration and refinement. We retained the diamond from the original logo while introducing a new color palette, typography, and tagline, then extended the identity across collateral, merchandise, internal communications, and the website.
The result was a cohesive, modern brand that carried Printco’s identity consistently across every touchpoint.
Direct mail piece to show reticulated varnish, adding texture and durability to paper
2018 Calendar featuring flood soft touch coating (background) and raised UV
