DESIGNER & ART DIRECTOR
PRINTCO GRAPHICS REBRAND
Printco Graphics celebrated its 18th birthday with a major rebrand. The diamond shape is a nod to the original logo, but all other elements (color scheme, typography and slogan) were new to Printco’s look. After 3 years of ongoing revision and collaboration, the designers and I were excited to extend the rebrand to all areas of the company: collateral materials, merchandise, internal/external communication and website.
PRINTCO MARKETING PROJECTS
I worked with a team of marketing specialists and designers to create 13 years' worth of promo materials for Printco: media kits, print and outdoor ads, direct mail pieces, annual calendars, holiday cards and one the company's favorite resources — the Showcase book (pictured above). This book was designed to highlight the print and finishing abilities at Printco; to give clients a tactile reference to everything Printco could do. The book features 4-color printing, spot color (Pantone) printing, metallic ink, foil, a variety of varnishes and coatings, spot versus flood coatings, embossing, textured papers and die cuts. Although over 10 years old now, Printco clients are still asking for this book!
Direct mail piece to show reticulated varnish, adding texture and durability to paper
2018 Calendar featuring flood soft touch coating (background) and raised UV
